Digipak- Miss Miller

Digipaks typically consist of a gatefold (book style) paperboard or cardboard outer binding, with one or more plastic trays for the cd. Digipak style packaging is often used for cd singles or special editions of cd albums. Digipak style cases grew in popularity among record labels and recording artists in the early 2000's.  Digipaks are a lot better than CD'S for fans as Digipak's contain higher quality images and meaning in them, these also include a personal message from the artist to the fans this makes the audience feel closer to the artist as it gives a more personal feel. The Digipak has 6 sides this means there is more opportunity for visible pictures, information and promotions than there is on a CD. This helps the artist to attarct fans to buy this productas the Digipak is more than just a disc with songs on it, it is actually more meaningful to the fans.

 

This is daft punks digipack their music is electronic/dance. The digipak has bright colours such as yellow to stand out over the black. The layout looks very technological and looks like the inside of a micro chip, this is to show their music is very computerised. The lyrics are white on a black background this is to make it stands out. The typography of 'Human after all' shows the audience that they think their work is so good and creative that it could not have been made by humans but they are reassuring their fans they are actually human after all. The connotations of the electronic look and bright colours of yellow and purple show the music is futuristic and dance music, you would tend to find this music playing at a dance club. Digipaks help the fans feel closer to the artist. The typography throughout the Digipak for daft punk looks cool and futuristic this is to relate to their audience who are also young and into technology it also shows the audience what type of music genre they are from and that is electronic/dance. This Digipak follows the conventions of dance music as it looks very electronic, the computerized feel accompanied by lyrics and personal messages will also make the fans feel this Digipak is much more enjoyable to buy than a CD as the fans will feel closer to Daft Punk and have a greater knowledge of their music.

 

My next digipak is from David Gueeta, I chose to analyse this digipak as it is from the same genre of the music video I am doing and that is electronic/dance. The artist on the digipak is represented by the bright colours as he normally uses strobe lighting when he is Dj'ing at a club. This is conventional to the artist as it shows that his music is going to be upbeat and vibrant for the club setting. The connotations of the digipak are to make sure that the artist stands out with the colourful theme that he is using. He stands out as his picture is in black and white and the music on his album is in bright colours, which makes his music seem to stand out more than him. The colours makes the artist and his music stand out as he is in black and white, which shows that he is original when playing his music, but then the music is in bright yellow and red colours which makes his music seem that it is positive and dance based. The design of the digipak is simple as it has a contrast on his face as it is in black and white, which shows that he is old fashioned but his music is new. His music slide is plain so the audience can clearly see what is on the CD. the audience can easily identify what music is on the album. The image that he has used for himself makes him look like he is Superior and that he is dressed for when he is in a club scene as he is wearing sun glasses to protect him from the strobe lights to help him concentrate while in the club. The type of typography that has been used is his own logo for the writing for his name, but for the name of the album different street writing has been used to make the name of the album and song stands out. The style of language that has been used is simple to make the audience be able to understand what is on the Digipak and what the album is called. The digipak promotes the dance music genre as it has the bright colours that are normally used for strobe lighting are used for the album. The artists look dark and mysterious that makes the audience want to know more about the artist, which will make them attracted to him

Overall this research into these two Digipaks have helped me a lot as they are both from the same music genre I am doing, I can clearly see that both Digipaks have followed the conventions of the dance music genre so I will do the same with bright colours and a futuristic/technological look. Both Digipaks are not over complicated aswell, they are both clear and concise which I believe makes it look more appealling to the fans. My Digipak will be more like David Guetta's digipak that Daft Punk's one as I will use an artists image on the face of the digipak as I believe a digipak is to helps the fans relate and feel closer to the artist so it is essential to include the artists image, I feel fans can not relate to daft punks digipak as well as fans can relate to David Guetta's one as their is no use of artist image so fans could feel distant.