Planning editing styles-Miss Georgiou

Editing is important within a music video as it puts together all the different types of shots and it makes them have an effect. For example rather than just putting straights cuts in a shot, a more effective shot would be a fade. As it would give more meaning to the shot and show the emotions of the people in the music video rather than just using loads of straights cuts. Using colour filters as effects will make a shot seem more effective to an audience such as having a black and white scene for a dance seen i feel would be more effective than having a colourful scene.

The first editing style that we are going to use within our music video is going to be fast editing when we set the scene for the music video. We are going to use fast editing for the London scenery as we feel this will make the location seem more effective and the target audience will understand that London is actually a big city. This editing style is conventional to our dance genre as it will explain that the world is moving quickly when the boys are out having a good time and then when we see them on the bench at it go back to normal to show that the night is over. The target audience would be able to understand that people do not care about what is happening in the real world when they are having a good time in a bar. They will be able to relate to this as they would have experienced this when they have been out or been on holiday.

The second editing technique that we are going to use in our music video is going to be slow editing. This will occur when we want the audience to think the boys are drunk; the slow editing will show the feeling the boys are feeling and possibly suggest that the main character is under the influence of alcohol or possibly drugs. We felt this gave the video quite a unique feel and by not particularly conforming to the genre stereotypes made the video more attractive to viewers. This will be used to represent the artist within the music video. This is conventional as in music videos they artists are shown to have party lifestyles and by showing them as drunk can help relate them to the audience who also like to party, so that the audience know who the song is by.The audience would then be able to relate to his songs as they would have been in a club setting when listening to it, stereotypically under the influence of alcohol.

The third editing style that we will include in our music video will be a fade in and out. This will be evident when the boys get off of the bench. This has been used to show that the night is officially over and that they are moving back into the real life and working world. This is conventional as people would forget about their worries ion the real world and just want to live for the moment when they are in a club setting. They would not care about what is happening in their work or academic life they would just want to enjoy themselves. The target audience would be able to relate to this as they would have been put in a situation where they would have would have forgot about their worries that they have had and they would just want to live for that moment and that place. Another editing style I am going to use is Jump-cuts as these are a conventional editing style used within almost all genres but especially dance, they are used for the purpose of switching immediately and subtly between the narratives. We are using jump-cuts to move from one setting to another within the storyline, for example we will switch from a calm shot of the friends together in a car travelling around london and when the beat drops we will jump cut to a club scene and keep cutting to different shots in the club this is conventional and commonly found in dance music videos. The jump-cut aims to avoid the audience from waiting or being confused between the transitions of scenes as well as making them run smoothly and professionally. The jump cuts will follow the beat of the music and help make the music video more entertaining.

The final editing technique that we are going to use in our music video will be a straight cut. This is when the shot will cut from the establishing shot of London to the foot steps of the working people which will show that it is the morning and the boys have just woke up on a park bench and they do not know where they are. This is conventional as in Dance music videos the shots change really quickly to show a new meaning or explain what is happening in the shot. This will then explain to the target audience that the boys are in London and that they are waking up in a the morning and people are going to work. Another editing technique is to add an effect of flashing lights across the screen this will follow the conventions of a dance music video, which usually contains bright flashing colours, the flashing light effect will give a feel that the audience are in a club, which will make it more entertaining for the audience.