Me and James put our finished rough cut on YouTube this helped us get feedback in order to know what things the target audience like and what things the target audience think they will need to change. This will allow the group to review any changes in the eyes of the target audience and not only change elements on their feedback but change things on how we see them on youtube. It will help us see the video through the audiences perspective and we can give ourselves feedback on the music video. Also, we can see if the target audience can understand the concept behind our music video and we can then understand if we need to make things clearer or more understandable. It is important to consider the target audience feedback as we can understand and further our understanding of what the target audience feel they like in our music video and the things that they feel need to be added or change. The target audience would be able to understand that the genre of our music video is dance and therefore they will be able to go into detail into other conventions that we can include and other ways we can promote and relate to the artist. As the artist the group can understand the needs of our target audience and realise what other scenes, clips or effects they would expect to see.
We received feedback for our music video in the form of youtube comments, left by people who have looked at our video and left their comments to help us improve and say what things they think went well. We also did interviews for feedback on our music video in order for the group to get a first hand understanding of what people thought of our music video. We also got given verbal feedback from our class mates when we showed our rough cut music video to the class. As the class are in our target audience they were able to give us feedback and also give us further instruction in helping us improve our music video. This therefore allows us to collect a range of positive and negative feedback on our music from a range of people and in the form of different ways.
We received very good feedback, which told us clearly where we needed to improve and what were the good parts of our music video. It was clear that we had overused the editing effects with many people saying the overuse of graphic before the club scenes was too distracting so this means we will take out his effect; another criticism was the last 30-50 seconds had too long clips and became a bit repetitive, this means we will have to include more variety of shots and shorter quicker clips as we don't want our audience to get bored as a dance video is meant to be engaging and entertaining. The positives which came from the feedback was our narrative and concept was really entertaining to watch with the concept of friendship being clearly shown, the variety of shots and effects when the beat drops was our most successful part of our music video with our feedback saying it looked like a real life dance video and was very entertaining to watch.The feedback that we received will assist us in finalising our final music video as it will help us understand what the target audience believe we need to change and what elements of the music video they liked. Not only did we receive feedback from people on youtube but we furthered our knowledge by interviewing people on their thoughts of the music video and gaining verbal feedback from our class. This will allow us to bring more ideas into our music videos and get the audiences feedback on different elements that we included within our music video and hopefully our final piece will attract to the target audience.
This post demonstrates basic understanding of why audience feedback is essential to receive. You have made a start in explaining why feedback is important to receive within a production. However, you have not included any evidence of the comments that you actually received and the changes that you will implement to your work. This needs to be included to demonstrate further understanding of what a rough cut is.
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