Wednesday, 22 October 2014

Planning music video Lyric analysis - Miss Georgiou

Slow editing for the beginning of the lyrics as this is slow tempo. The lyrics are emotional so our narrative will be about an argument or something emotional to match these lyrics. 'Guilt is burning inside I'm hurting' these lyrics show the singer is emotional so we could have two people arguing and then after having someone upset and emotional. There is the constant use of the word 'sorry', this shows the song is emotional and we are going to use a man being regretful and going on a journey as this narrative will match the emotion of the lyrics. My group printed off the lyrics and then studied what the lyrics meant and came up with ideas of what to use for our narrative, we highlighted main words and discussed what narrative would go well with this. Our annotations will help us plan our micro elements as we can know what kind of feeling the song wants to create, and because we knew we wanted two people arguing we decided to use normal costume and have the location first in a house and then following the man in a car while he's going on a journey as he's feeling 'guilty' and 'sorry'. 

The target audience for our music video will be teenagers and they can relate to this video as the narrative of arguing will be familiar to our target audience. The conventions I am going to use are slow editing and fast editing, at first there is slow tempo to the lyrics with the song being very emotional, this will be matched with slow editing and when the tempo of the song goes quicker during the middle we are going to use fast editing. The fast pace of the editing goes against the emotional lyrics. Our lyrics have no hidden meanings as it is clear to see the lyrics are emotional with words like guilt and sorry and don't blame it on me keep being repeated through out the song. The lyrics 'Can't be sleeping' shows the artist is so stressed he can't sleep- we will show this in our music video with him being stressed. We are going to start the video off with a boy and girl arguing in a house then the boy will storm out angrily and head to his car. The camera will be on top of the car and follow where he is driving, the boy will keep driving showing he is lost in his heart and feels sorry and guilty.  We followed the Goodwin theory the Goodwin theory is where there is a succinct relationship between music and visuals our music video will match the emotion and tempo of our lyrics, which is emotional and slow paced. The lyrics are below and you can see there is a constant use of emotional words.

Can't be sleeping,
Keep on waking
Without the woman next to me
Guilt is burning
Inside I'm hurting
This ain't a feeling I can keep
So, blame it on the night
Don't blame it on me
Don't blame it on me
Blame it on the night
Don't blame it on me
Don't blame it on me

Blame it on the night
Don't blame it on me
Don't blame it on me
So, blame it on the night
Don't blame it on me
Don't blame it on me
Don't blame it on me

[Instrumental]

Can't you see it, I was manipulated
I had to let her through the door
I had no choice in this
I was the friend she missed,
She needed me to talk

So, blame it on the night
Don't blame it on me
Don't blame it on me
So, blame it on the night
Don't blame it on me
Don't blame it on me

Blame it on the night
Don't blame it on me
Don't blame it on me
So, blame it on the night
Don't blame it on me
Don't blame it on me
Don't blame it on me

Oh I'm so sorry, so sorry baby
(I'll be better this time)
I will be better this time

I got to say
I'm so sorry
Oh I promise
(I'll be better this time
I'll be better this time)

Don't blame it on me!
Don't blame it on me!

Tuesday, 14 October 2014

Research into chosen music artist- Miss Georgiou

My group decided to use Calvin Harris for our music artist as he is a hugely successful artist and my group are all fans of him. To make our music video we wanted to use an artist who we both enjoy as this would help making our music video more enjoyable. Calvin Harris is a DJ and songwriter and he owns the vanity label Fly Eye Records. Harris signed contracts with Three Six Zero Group (management), EMI (publishing) and Sony BMG (recording) in 2006 after he had been discovered on the social networking website Myspace and his music was released on Sunshine's label Xylophone Jones Recordings previous to his album on Sony BMG, from this moment Calvin Harris has been extremely successfull with the release of high selling singles and hits continuously for the previous 8 years. Harris holds the record for the most top ten hits from one studio album on the UK Singles Chart with nine hits and was the highest paid DJ in 2013 and 2014, which shows how successfull he is

Below is a table showing Calvin Harris' studio album releases and we can see he is hugely successful, which is another reason why our group chose to use him as our artist.

Studio albums

TitleAlbum detailsPeak chart positionsSalesCertifications
UKAUSBEL (WA)CANFRAGERIRENLNZUS
I Created Disco
  • Released: 15 June 2007
  • Label: Fly Eye, Columbia
  • Formats: CD, LP, digital download
8———95—34———
  • BPI: Gold
Ready for the Weekend
  • Released: 14 August 2009
  • Label: Fly Eye, Columbia
  • Formats: CD, LP, digital download
13974—139—6———
  • BPI: Gold
18 Months
  • Released: 26 October 2012
  • Label: Deconstruction, Fly Eye, Columbia
  • Formats: CD, LP, digital download
1544811063248419
  • UK: 650,000
  • ARIA: Gold
  • IRMA: Gold
  • MC: Gold
  • RMNZ: Gold

Below is a table of all the awards Calvin Harris has been nominated for and awards he won:
YearAwardCategoryNominated workResult
2007BT Digital Music AwardsBest Electronic Artist or DJCalvin HarrisNominated
Q AwardsBest Breakthrough ArtistNominated
2008XFM New Music Award—I Created DiscoNominated
Shortlist Music Prize—Nominated
Popjustice £20 Music Prize—"Dance wiv Me" (with Dizzee Rascal and Chrome)Nominated
2009The Music Producers Guild AwardsBest RemixerCalvin HarrisWon
BRIT AwardsBritish Single"Dance wiv Me" (with Dizzee Rascal and Chrome)Nominated
NME AwardsBest Dancefloor FillerWon
Ivor Novello AwardsBest Contemporary SongNominated
Popjustice £20 Music PrizeBest Contemporary Song"I'm Not Alone"Nominated
2010BRIT AwardsBest British MaleCalvin HarrisNominated
2012MTV Video Music AwardsVideo of the Year"We Found Love" (with Rihanna)Won
Best Pop VideoNominated
Best Electronic Video"Feel So Close"Won
MTV Europe Music AwardsBest Song"We Found Love" (with Rihanna)Nominated
Best VideoNominated
Best Electronic ActCalvin HarrisNominated
MTV Video Music Awards JapanBest Pop"We Found Love" (with Rihanna)Nominated
American Music AwardsFavorite Electronic Dance Music ArtistCalvin HarrisNominated
Teen Choice AwardsElectronic Dance Music ArtistNominated
MuchMusic Video AwardsInternational Video of the Year – Artist"We Found Love" (with Rihanna)Nominated
International Dance Music AwardsBest R&B/Urban Dance TrackWon
Best Commercial/Pop Dance TrackWon
NRJ Music AwardsBest Song InternationalNominated
Billboard Music AwardsTop Radio SongNominated
mtvU Woodie AwardsEDM Effect WoodieWon
2013Grammy AwardsBest Dance Recording"Let's Go" (featuring Ne-Yo)Nominated
Best Short Form Music Video"We Found Love" (with Rihanna)Won
BRIT AwardsBritish Male Solo ArtistCalvin HarrisNominated
NME AwardsDancefloor Anthem"Sweet Nothing" (featuring Florence Welch)Won
ASCAP Pop Music AwardsMost Performed Song"We Found Love" (with Rihanna)Won
"Let's Go" (featuring Ne-Yo)Won
"Where Have You Been"Won
"Feel So Close"Won
MTV Video Music Awards JapanBest Collaboration"Sweet Nothing" (featuring Florence Welch)Nominated
International Dance Music AwardsBest Commercial/Pop Dance TrackWon
Best Progressive TrackNominated
Best Music VideoNominated
Best RemixerCalvin HarrisNominated
Best Artist (Solo)Nominated
Teen Choice AwardsElectronic Dance Music ArtistNominated
Billboard Music AwardsTop EDM Song"Sweet Nothing" (featuring Florence Welch)Nominated
"Feel So Close"Nominated
Top Dance ArtistCalvin HarrisNominated
Top EDM ArtistNominated
American Music AwardsFavorite Electronic Dance Music ArtistNominated
Scottish Album of the YearAlbum of the Year18 MonthsNominated
Ivor Novello AwardsSongwriter of the YearCalvin HarrisWon
MTV Video Music AwardsBest Collaboration"I Need Your Love" (featuring Ellie Goulding)Nominated
Best Song of the SummerNominated
MTV Europe Music AwardsBest Electronic ActCalvin HarrisNominated
Best UK & Ireland ActNominated
2014Grammy AwardsBest Dance Recording"Sweet Nothing" (featuring Florence Welch)Nominated
Best Dance/Electronica Album18 MonthsNominated
BRIT AwardsBritish Single of the Year"I Need Your Love" (featuring Ellie Goulding)Nominated
British VideoNominated
iHeartRadio Music AwardsEDM Song of the Year"Sweet Nothing" (featuring Florence Welch)Nominated
Billboard Music AwardsTop Dance/Electronic ArtistCalvin HarrisNominated
Teen Choice AwardsElectronic Dance Music ArtistWon
EDM Song"Summer"Nominated
Summer SongNominated
MTV Video Music AwardsBest Dance VideoNominated
MTV Europe Music AwardsBest Electronic ActCalvin HarrisPending
Best UK & Ireland ActPending


As part of my research into my chosen artist i analysed two of Calvin Harris' music videos.The first music video is 'Blame' by Calvin Harris Feat John Newman, my main reason for getting inspiration from this music video was because I am using this song for my own music video so I wanted to see what shots and editing they used for the pace of song, this research was vital as I will use the fast editing used in this music video to match the fast tempo of the song. However the music video is not all fast editing as parts of the song, which are slow paced are matched with slow editing, which I will take on board and add to my own music video. This fast editing is conventional for electronic/dance music as always the video matches the fast pace of the song, this is to create euphoria for the audience and make them want to dance. Bright flashing lights and smoke are also used in this video, which are also conventional to the electronic/dance music genre this helps create a party scene and adds to the effect of fast editing, this also makes the video look more appealing to the audience. I found these two conventions are commonly found in this type of music genre so I will use this inspiration and include these conventions into my own music video to make it appealing to my audience.




In this video their are various wide shots showing people partying this is found in many videos from this music genre and can help create a party atmosphere this song is trying to create.The artist representation in this music video shows them to have a party lifestyle and with loads of girls dancing sexually this gives the audience an image that Calvin Harris lifestyle is full of girls and partying and even though throughout the video we can not see Calvin Harris he makes a cameo appearance in the video in a shot showing him with all girls, this is to further produce an image of this is what Calvin Harris' lifestyle is like. Through Mise-en-scene we can see the girls around Calvin Harris and throughout the music video are wearing hardly anything and look very sexual this is also commonly found in dance music videos with girls dancing around sexually, the location is set in a club and this is to promote Calvin Harris' party lifestyle. The target audience for this video is 16-30 as the contents is full of partying and this is what this age range is interseted in. The style of the music video is narrative and performance with the narrative showing a man and girl arguing but the performance being people dancing in a club. Goodwin's theory can clearly be seen in this music video The first part of Goodwins theory that is covered in the music video is that it demonstrates genre characteristics, this is evident in the music video when we see dance scenes in clubs and flashing lights as these are typical characteristics of dance music videos.. A relationship between visuals and lyrics is the second point of Goodwins theory that is covered, this can be seen when he says 'Guilt im burning inside im hurting' and we can see John Newman sitting on the edge of the bed with his head in his hands looking stressed and sad. The fourth point that Goodwin expects to be covered within a music video, the demand of label will makes the artists label, this is shown when we constantly see close up shots of calvin harris, this is to make the music video more entertaining for the fans.

My second video I analysed for my research into Calvin Harris was 'Summer'  The target audience for this video is 16-30 as the contents is full of cars,partying and girls and this is what this age range is interseted in. The style of the music video is narrative with car racing occuring in the music. Goodwin's theory can clearly be seen in this music video The first part of Goodwins theory that is covered in the music video is that it demonstrates genre characteristics, this is evident in the music video when we see girls dressed sexually and fast racee cars. A relationship between visuals and lyrics is the second point of Goodwins theory that is covered, this can be seen when hes sing about 'Last Summer' and the video is set at summer time with all fun things such as car racing and partying happening. The fourth point that Goodwin expects to be covered within a music video, the demand of label will makes the artists label, this is shown when we constantly shots of calvin harris this is to make the music video more entertaining for the fans in this music video it is all about Calvin Harris as he appears throughout the video, this helps create a stronger relationship between the artist and fans. The artist is represented in having a party and reckless life style with him being seen with underdresseed woen and driving fast cars, which most of his target audience want to be like. The Mise-en-scene used helps create the image for Calvin Harris, by using racing cars it shows fans Calvin Harris is reckless and rich to afford these cars, the location of in a mansion also helps show he is rich. The clothing the girls are wearing is minimum with the dressed very provactively, this is to promote Calvin Harris and shows his lifestyle to be full of girls.

Overrall my research into my music artist has helped me with planning my own music video as it has shown me how artists are represented through a music video and what kind of image they want their fans to see. I have found that Calvin Harris often uses narrative and includes part of performance in his music video, which my group are going to use the same style as well. We do not have a budget like these music videos have to go and film in a mansion and get fast girls






Monday, 6 October 2014

Research into chosen music genre- Mrs georgiou

My groups chosen music genre is dance. Me and James felt this would be the most enjoyable genre of music to make and it would be made easier as we both are fans of the dance genre.The up beat sound of a dance song gives everyone a happy. loving and positive vibe. It is the genre that the young people are listening to and it is popular at young party scenes. I analysed two music videos that had the same dance genre that my group and I are choosing for our music video. The first was 'Blame' by Calvin Harris and the second is 'Out the blue' by Sub Focus.



As part of my planning for my music video I have been researching many different music videos from my chosen music genre which is the dance genre, this research will help me a lot in producing my music video as it will show me how professional music videos look and what they include. I have watched two music videos and these have helped me know the codes and conventions which are commonly found in dance music videos. The first music video is 'Blame' by Calvin Harris Feat John Newman, my main reason for getting inspiration from this music video was because I am using this song for my own music video so I wanted to see what shots and editing they used for the pace of song, this research was vital as I will use the fast editing used in this music video to match the fast tempo of the song. However the music video is not all fast editing as parts of the song, which are slow paced are matched with slow editing, which I will take on board and add to my own music video. This fast editing is conventional for electronic/dance music as always the video matches the fast pace of the song, this is to create euphoria for the audience and make them want to dance. Bright flashing lights and smoke are also used in this video, which are also conventional to the electronic/dance music genre this helps create a party scene and adds to the effect of fast editing, this also makes the video look more appealing to the audience.  I found these two conventions are commonly found in this type of music genre so I will use this inspiration and include these conventions into my own music video to make it appealing to my audience



In this video their are various wide shots showing people partying this is found in many videos from this music genre and can help create a party atmosphere this song is trying to create.. The artist representation in this music video shows them to have a party lifestyle and with loads of girls dancing sexually this gives the audience an image that Calvin Harris lifestyle is full of girls and partying and even though throughout the video we can not see Calvin Harris he makes a cameo appearance in the video in a shot showing him with all girls, this is to further produce an image of this is what Calvin Harris' lifestyle is like. The artist is represented during the music video as a person who will perform for this audience as he is playing his music within the club. It shows that he likes to perform and that he wants to give his audience as feel for the music. The style of the music video consists of being 20% performance, 40% narrative and 40% concept. It has been directed like this to shows the artist, the concept of the song being thinking about people and the narrative of the club scene. Goodwins theory was used during the music. The first being that the music video demonstrates the genre characteristic, this is evident when the song is played within the club setting and everyone is having a good time to the music. Through Mise-en-scene we can see the girls around Calvin Harris and throughout the music video are wearing hardly anything and look very sexual this is also commonly found in dance music videos with girls dancing around sexually. The camera shots that are used within the music video help to represent the genre. A mid shot is used within the video when people are dancing in the club which shows that they are happy and enjoying themselves. It relates as people within t a club should be having a good time because of the music and the vibe that they are getting. A high angled shot is used in the club above the crowd, it shows that everyone is dancing and getting into the music. It relates as the song is having a positive effect on the people within the club, and it is what the music is meant to be doing to the people. The editing techniques that are used during the video help to relate to the dance music genre



My second music video I researched into from the dance genre was 'Out the blue' by Sub Focus, this video is another electronic song so helped me with my own music video as my song I have chosen is from the same music genre. Even though this music video is from the same music genre as my first music video inspiration their music videos are completely different. This showed me that I do not have to just make my music video fast paced editing as this music video is not. The artist does not appear in this music video as well, this could be because they want their fans to be more focused on their music than their own image, which is common with DJ's. Fast editing is commonly found in this type of song, however this music video does not follow this conventions as instead the music video is mostly in slow motion to help create a hallucinating effect. This music video does follow the conventions of bright flashing lights and bright smoky colours, these are always evident in dance music videos no matter if the editing is fast or slow, so this has helped show me this is a vital convention to include in my own music video, these flashing lights help make the music video more entertaining for the audience.


This research will help me when making my own music video as it has given me more codes and  conventions that i can use. It has also given me a different look on how to make a music video as they do not always have to include performance within the music videos a video can be 100% or 80% narrative. It has given me more ideas that i will carry over to my group when discussing ideas for our music video that we will be producing.