Analysis of music genres- Miss Georgiou

Music videos appeal to audiences with the use of Mise-en-scene, editing and camera shots. Each music has a different reference whether that reference is performance, concept or narrative. The audience can be drawn in by what the music video does alongside the music. The target audience that the video is trying to attract will try to appeal to that audience.


My first music video I analysed was 'Out the blue' by Sub Focus, this video is another electronic song so helped me with my own music video as my song I have chosen is from the same music genre. Even though this music video is from the same music genre as my first music video inspiration their music videos are completely different. This showed me that I do not have to just make my music video fast paced editing as this music video is not. The artist does not appear in this music video as well, this could be because they want their fans to be more focused on their music than their own image, which is common with DJ's. Fast editing is commonly found in this type of song, however this music video does not follow this conventions as instead the music video is mostly in slow motion to help create a hallucinating effect. This music video does follow the conventions of bright flashing lights and bright smoky colours, these are always evident in dance music videos no matter if the editing is fast or slow, so this has helped show me this is a vital convention to include in my own music video, these flashing lights help make the music video more entertaining for the audience.

I analysed the rap song by Drake 'Over'. I looked at conventions within the music video that relate to the genre of the song. In the music video there is a low angle camera shot. This is evident when Drake is dancing, while his lyrics are projected on the wall. The camera shot represents Drake as a new rap artist and the shadow on the wall represents his image. This relates to the rap genre as it defines his emotions and the life that he has been through. The audience would be interested in watching the music video and find out more about him. Within the music video there is also a establishing shot, this can be seen when there is a picture of the city on the wall behind Drake while he is singing his song. This shows that his life is moving quickly and that everything maybe be happening too quick for his liking, such as his career and love life. The establishing shot shows the story of his life and it relates to the song as he is saying his life is over as in everything is going to happen fast.

There are a lot of editing techniques that are used within this music video, to help the audience understand what the song is about. Colour filters are visible within the post, the filters can be seen when they use them at the start when Drake is in the bedroom. The bright and quick colours have a red and orange tint which explain that his life is fast and full of drama. It represents that his lifestyle is quick and modern. In addition, to the colour filters, i can see that there is a relationship between the lyrics and visuals. Furthermore, Drakes facial expressions that are used in the bottom screen shot prove that all the words he is singing means something to him, in some way. In this shot he looks angry which must mean he has remembered something while saying them words, which proves the song is related to him in someway. During the song when Drake is stood at the side of the camera shot and there are people behind him. It relates to Goodwin's theory and shows that people have a big impact on his life. It represents the production of people, making a point to tell people how far he can come in his life.

Within the element of mise-en-scene, costume, positioning, lighting and colour, iconography and location are all a part of the music video that help to explain Drakes story. Within the costume element Drake wears a red jacket, this represents that he is angry. It shows that there are a lot of emotions going through his mind during the song he is singing. It could related to how stressed out he is from all the fame he is getting from his music that he is not use to. Iconography is evident in the form of a lamp, it turns on and off quickly. This represents his lifestyle as it shows that he cannot keep up with what is going on. It is typical as it tells a story to the audience. The location of the music video was in the bedroom of a house, this shows the high profile lifestyle that he lives as it was a expensive looking bedroom.It relate to the song as the song is about the being over, therefore he feel most comfortable in his bedroom, he likes home comforts. Drakes positioning within the clip changes throughout the clip, it was evident during the clip his position at the side of the screen, when the people are walking behind him. It shows that he stands out. It relates as the focus is on Drake and the people behind him symbolise how popular he is. The lighting and colouring used in the clip differs on the mood of drake. However, strobe lighting is evident and it has been used as it follows the beat of the song. It relates as the song is slow paced at the start but when he starts to rap the beat gets faster with the lyrics. The facial expressions used by Drake is a hard face, this shows that he means all the lyrics that he is singing and wants the song to go well. Finally, the colour effectives that have been just in the middle and right screen shot mean that he stands out from the crowd as he is in bright colours which would show the audience he is powerful and stands out from the crowd. However, In the screen shot on the left, it shows drake blending in with the crowd which still explains he is a normal person in some peoples eyes. Not everyone thinks he is famous or made it, people still view him as a normal person.

The second music video that I analysed was Flo-Rida 'Club can't handle me' and the genre of this song is dance. The camera shots that are used during the music video help to describe what the song and the music video is about. A high angle camera shot is evident when the camera is above the audience. It shows that everyone is getting into the music therefore backing up the point that it is a dance song. This relates as everyone is dancing and having a good time which is stereotypical to the fast paced music. A second camera shot that is visable is an establishing shot, this is when the city is on the wall behind Flo-Rida and he is in the middle of the floor on the platform. This shows the lifestyle of the artist as he is from a built up area and has the money to still live there. This relates to the success of the artist as he can live in a built up area with a large group of fans following his music.

 Editing is used throughout the music video when there is a split screen which is evident. This can be seen when one of the scenes is calm and the other scene is of the night club.This references to the lyrics to explain that the club cannot handle them. It is conventional of the dance genre having a good time at the party. Additionally, the second editing shot i found, was when the visuals relates to the music. The pace of the video is slow and the music is slow. The music is slow and the dancing is quick, the cross-dissolves are slow and the straights cuts are fast. The fast pace helps to portray the party atmosphere.


Mise-en-scene is visible within this music video by Flo-Rida. The first that i spotted was the positioning of Flo-Rida himself as he is standing on a podium above all the crowd. It shows that everyone is looking at him and he is the centre of attention. As an artist he would like the attention that he is getting from the music that he is producing, it shows that everyone is enjoying his music and having a good time. It relates to the song as he want to be focused by everyone and he wants everyone to look at him as he is at a higher level them realistically and with his music. The iconography that is used during this music is bottles of champagne . This is evident when they are brought out with sparklers in the top of them. It relates to the party seen as people stereotypical have champagne at parties. It relates to the party seen at the club. The location of the music video is a club, which illustrates the song is a dance song relating to the genre and everyone should have a good time a party to this song. The lighting which is evident through strobes also shows that the song should be played in a club environment as these kind of lights are normally played in this type of area. It relates to the song and the genre being dance as this kind of song should be played in a club environment. The facial expressions expressed by Flo Rida and David Guetta are happy faces as it shows they enjoy performing this song as everyone is going crazy for it and enjoying themselves. It relates to the dance genre of the song as it is making people happy and people want to party to this kind of song.

Diversity-Miss Miller

A music video is diverse when it breaks or does not follow the typical characteristics of its music genre A variety of things can make a music video diverse this can be through all the micro-elements to make the video as unique as possible. Chris Cunningham and Michael Gondry both are directors who make diverse and controversial music videos which does not conform to the stereotypical genre characteristics. 

Chris Cunningham most famous pieces of directing a music video are 'Frozen' by Madonna and 'Window Licker' by Aphex Twin. Frozen is a prime example of Cunningham's diverse work. Madonna is commonly know for having a sexual image but in this music video her image is completely different as it is changed a Gothic and mysterious image. The music video has a Goth feel about it with it all being dark colours and shot of crows flying this could symbolise death. Typically the Pop genre is all happy and light-hearted with many bright colours used, however in this video Madonna completely subverts the conventions of the pop genre and is seen in this video as mysterious and spooky, this shows Cunningham has completely changed Madonna's image for this video. The dark look and feel about the music video makes it unique to other pop artist as it is completely different to them as the is not shown off as a sexual object instead she is completely covered up and wearing black. The style of the music video is performance based with Madonna dancing very slowly almost hypnotically and singing, this is to focus the audience on the song and also to highlight Madonna's skill. The whole video is completely focused on Madonna as well which helps the audience relate more to her as they are just watching Madonna performing solely on her own. Goodwin's theory is evident in this music video for example there are many close up shots of Madonna and she is the sole focus of the whole video this links to Goodwin's theory where he says the artist has to meet the demands of the record label by being in music videos; this will attract fans even more who are fans of Madonna to watch this video as they know she is performing in it. Also Goodwin's theory where he says there is a link between visuals and lyrics is used in this video for example when Madonna sings 'Love is a bird she needs to fly' their is a shot of crows flying. The target audience for the video would be different to her normal target. The male audience would not be attracted by this music video due to the appearance of the artist not being personified as a sexual object, also other audiences may also be put off because of Madonna's new artist representation from this video as many of her fans aspire to look like her image and this image they love is no longer evident in this diverse video.

Chris Cunningham's other famous diverse music video is 'Window Licker' by Aphex Twin. This video was very diverse and controversial. Aphex Twin is an artist from the dance genre and their videos are very stereotypical using many of the codes and conventions commonly found in dance videos such as partying and flashing lights.
This video was deemed as very controversial for its strong use or swearing throughout, by creating this controversy it would help gain the song media attention attracting more viewers wanting to watch this music video. This video like Madonna's 'Frozen' completely subverts its genre of music, this video has hardly no conventions of the dance genre except for odd dance scenes of the artist, and it generally looks more like a rap video. This video is also very unique with how weird it is as their are male faces been put over female bodies, which can be seen as very disturbing but also as good way to gain publicity as these disturbing scenes would get people talking and get people to want to check the video out. Goodwin's theory is also evident in this video as the constant image of the artist is seen throughout the video with his face being cropped on to children's faces and also him starring as the main rich guy, this links to Goodwin's theory where he says the artist has to meet the demands of the record label by being in music videos also the voyeuristic treatment of the female bodies through them being verbally sexually harassed links to Goodwin's theory. The style of video used is Concept based as it portrays women as Gold diggers who are only interested in rich men.

Michael Gondry is another music director known for his diverse music videos. One music video he done which was diverse was 'Come into my world' by Kylie Monologue. This video subverts the typical conventions of a pop music video as their is no dancing included, and Kylie's image has been changed from a sexual one to an image of an ordinary person. The video is very creative and unique with their being one continuous shot of Kylie walking through a street and keeps going in circles with everything doubling up, this is very creative for a pop music video where normally you would typically find girls being looked at as sexual objects and lots of dancing. Through Mise-en scene her clothing does not conform to the pop genre as she is wearing normal clothes which don't give her a sexual image, the laid back theme of the music video also does not conform with typical pop music videos as these are very much party based This could have a negative impact as her original target audience would not like to see this different image and they are fans of Kylie because of the image she is know for. The style of the video is performance with the sole focus of the video being on Kylie walking around singing. Goodwin's theory is evident in this music video as well with their being a link between lyrics and visuals for example the lyrics are very repetitive this is followed by the repetition of the music video another example for this is when Kylie sings 'Come into my world' then there is an appearance of several Kylie's following her. The constant appearance of Kylie and seeing her sing links to Goodwin's theory where he says the artist has to meet the demands of the record label by being in music videos.

Both Cunningham and Gondry are extremely successful in creating music videos which are completely unique and not stereotypical of a music genre. Having  diverse music video has its advantages and disadvantages. The advantages for these artists above using diverse videos is it helps differentiate themselves from other artists and makes them stand out, also these diverse and different videos help create bigger publicity than a stereotypical video this would help create a bigger euphoria or buzz about the video and gain more views for the video, it also makes the video more memorable rather than being so similar to other videos of its music genre that they look copycats of each other; another reason for having a diverse video is it helps an artist reach other audiences, this would mean more views and sales for the artist, which is their aim. However, the disadvantages are artists could lose their original fans for example Madonna and Kylie both have a sexual representation and a party image which many fans love but this image is completely missing in their diverse music videos, this could have a huge negative impact as their original target audience could feel distanced, diverse videos such as the 'Window Licker' by Aphex Twins can cause controversy as well and get the artist a bad image as their is so much swearing in the video. Generally an artist would look to create a diverse video to stand out to audiences and this would get audiences talking about the artist and their video publicising them and their music. 

Both Gondry and Cunningham are similar as they both create diverse videos however their directing styles are different with Cunningham being much more controversial and drastic with his change of image with artists like Madonna and Aphex Twins, this more controversial style compared to Gondry's more subtle style I believe would create more of a buzz and get audiences talking more. I believe if you want a video which will shock and get audiences talking then Cunningham is the right director to use but this is a more risky style to Gondry's who still subverts the stereotypes in Kylie Minogues music video but does it in a much less drastic way. Overall I believe both style are successful in creating a buzz around a music video. For my music video I believe both their styles would not suit my music video as I want to go for a very stereotypical dance music video and both their styles are opposite to this as they aim to subvert the stereotypes.

Initial group planning ideas- Miss Georgiou

My group member is James Barry. In my first meeting we discussed what songs we could use for our own music video we also discussed what music genre our music video was going to be. We chose electronic/dance to be our music genre and our song we chose was 'Blame' by Calvin Harris Feat John Newman. We made a mind map coming up with all our ideas we wanted to include in our music video.  As a group we were thinking to use songs such as "sun don't shine" by Sonnentanz, also we were thinking of  using 'Rather be' by Clean Bandit. We discussed whether we wanted to base the song on either a relationship, friendship or family, in order to make the music video realistic. As a group we had felt the song blame was a good song to make a music video as we could play with the narrative and could use fast paced shots for the beat drops. When we decided what genre and song we were going to use we printed off the lyrics and their me and james both put forward our ideas of what we wanted to use, we straight away agreed we wanted a narrative with the concept of friendship, after going through the lyrics we believed the best narrative was going to be the group of friends being dead after a car crash and they are blaming their death on the night, the video will show the crash at the beginning of the video then it will rewind and show what the boys had done all that night, which is going out partying and drinking. Before we could begin filming this narrative we first had to apply for copyright so we could legally use the song in our music video we done this by emailing Calvin Harris' record label.

To gain inspiration as a group we researched other dance music videos and saw from this it is conventional to use party scenes when we saw this we knew we wanted this to be the main shots for our music video. To help with the planning of the music video on an A3 paper to look at the different elements we were going to use for our music video- Mise-en scene and location are both extremely imprtant elements in our music video as we are using a lot of iconography such as smoke bombs and fireworks and a car. The location for our music video is set in clubs and concerts around London and shows the group of friends having a good time. We felt for cinematography that a lot of point of view shots were important to use especially for the party scenes as it helps engage the audience with the artist as they are seeing the artists lifestyle through his own eyes, this shot is commonly found in dance music videos along with wide shots which we are also going to use. To help make everything go straightforward we made a risk assessment and filming schedule, this was to help make us film our video quickly and coherent- we did follow our storyboards for most of it but did change certain shots the filming schedule helped with the production of the film as we managed to do this very successfully as by planning evrything properly my group had a clear idea of what we wanted to achieve from filming our music videos.

As part of our planning my group had group meetings to help us plan our music video. Group meetings and discussions are important for a music video as they help the group to discuss and decide on elements they would want to use within our music video. We can look at the different elements such as editing techniques, camera shots and iconography etc, and make a decision what we are going to use within our music video to make it as good as we can. It allows the group to have a input with how we are going to create our music video and what features and conventions are going to be included within it. It is important that all of the group have a say and can actually contribute to that making of the music video. I believe our group of me and james worked well together and managed to plan our music video successfully, which made it easier for us to produce.

Research into music channels- Miss Georgiou

MTV

The MTV's target audience is the youth aged from 12-24 years. MTV is a cable and satellite television channel that broadcasts popular music and promotional music videos. It was launched in 1981. . Young adults 12-34 name MTV as the most recognized network. MTV is the best way to connect with 12-34’s who are 91 million strong and growing, and represent 33% of the U.S. population. They look to MTV to find out about their world in their language, from their point of view. MTV plays up and coming popular music that features music stars of recent weeks. As the target audience is young and current, the music channel needs to play music that will be recognized by their audience. As young people nowadays have the ability to access new songs before their release date allowing them to have knowledge before the rest of the world. Therefore MTV needs to keep up to date with what they show in order to keep their audience interested and not allowing them look elsewhere for their music video fix.

Rhianna is featured on MTV on a regular basis, as she is very hip and modern. Rhianna is controversial which is interesting for a young audience; she is always pushing boundaries, which also excites an audience. Rhianna also wears shocking clothing and sometimes very little which sexualizes her, making her someone that girls admire and boys fancy.

Lady GAGA is also an artist that is frequently shown on MTV due to her eccentric personality and character. She also pushes the boundaries and receives very mixed reviews from audiences. Lady GAGA feels that any publicity and attention is good and that she is promoting herself by doing this.

Adele is also shown on MTV frequently because her songs allow escapism as they are very emotional and allow an audience to relate to the situation in which she is singing about. Her lyrics are very meaningful and describe situations that many young people find themselves in; also it makes a change from upbeat songs and gives the audience a more laidback viewing.MTV is branded and promoted by its sister channels of MTV base, MTV dance. These channels allow MTV to show all kinds of music videos therefore allowing them to be seen by a wider audience. The logo was seen on the JACKASS film therefore everyone who went to watch the film would have seen the logo. Throughout MTV’s early days the channel’s main logo it was a large and yellow ‘M’ with red letters but unlike other network logo’s, MTV’s logo was constantly changing as it adapted and morphed with different, colours, patterns and images. The bold colours would catch an audience’s eye especially a young audience as it connotes fun and happiness. The big ‘M’ shows a bulky and confident logo which gives the impression that MTV have a lot to offer as a music channel.

VH1

The target audience for VH1s aim was to focus on the lighter, softer side of popular music including such musicians as Olivia Newton- John,Kenny Rogers, Carly Simon, Tina Turner, Elton John, Billy Joel, Eric Clapton, Sting, Donna Summer, Rod Stewart, Kenny G, and Anita Baker, in hopes of appealing to people aged 18 to 35, and possibly older. Also frequently featured in the networks early years were "videos" for Motown and other 1960s oldies consisting of newsreel and concert footage. It was introduced on January 1, 1985 with the video performance of  "The Star-Spangled banner"by Marvin Gaye. From the start, Video Hits One was branded as an urban version of its sister/parent channel. It played more jazz and R&B artists than MTV and had a higher rotation of urban-contemporary performers. The logo for VH1 appeals to the target audience as it very bold and colourful. The bright colours of yellow and pink connote a fun and happy atmosphere that will entice an audience when they are feeling dull on a day where the weather is dull.  The cube shape looks like a video game that is also fun. The logo shows the kind of expressive and up to date artists that they have on their music channel. Artists such as John Mayer, The Roots, Macklemore, Robin Thicke. These artists make chilled music with an exciting edge that will suit the expectations of the target audience of 18-35. However they do include artists such as Justin Timberlake and Neyo to show that they still associate themselves with current and famous musicians. The music channel is aimed to be watched by adults therefore they may have it on in the background when cleaning or socializing therefore their needs to be a chilled and happy ambience.

Kiss is known mainly as a radio station, which plays Hip-hop, dance, house, garage and R&B but is also a music channel which follows the conventions of the station in regards to genres promoted. Kiss has sister stations including: Kerrang Radio, The Hits, Heat, Smash Hits and Planet Rock all of which are well established. This station appeals to a large target audience of around 10-20+ Although manly aimed at teenagers and young adults kiss targets adults and their trust to therefore allow their children to listen to the station for example on the way to school in the car. Therefore, Kiss has a large number of audience members. This is useful when wanting to be the biggest radio station and music channel. They play many current artists such as Drake, Katy Perry and Jessie J. Their logo is a light blue which connotes a chilled and laidback atmosphere therefore this is aimed towards an audience who will enjoy to listen to this station to make them feel good about their day.

Kerrang is popular amongst people aged who enjoy music of the rock genre. The channel promotes many unknown Rock artists in addition to Rock classics. Kerrang plays old and modern rock from bands such as Metalica to My Chemical Romance. It has an aim to promote new rock artists and therefore create more listeners of less recognised bands. The logo for Kerrang appeals to their target audience as it is in the design of a typical heavy metal with the black background, a colour often associated with rock music due to the bands clothing.The capital letter suggest the music is loud and bold therefore it will not be background music and therefore for people who enjoy powerful music. Kerrang also have a magazine that will be aimed towards an audience who currently enjoy the music channel because it will feature news on bands that fall under the rock genre, interviews and upcoming music.

Research into chosen music artist- Miss Georgiou

My group decided to use Calvin Harris for our music artist as he is a hugely successful artist and my group are all fans of him. To make our music video we wanted to use an artist who we both enjoy as this would help making our music video more enjoyable. Calvin Harris is a DJ and songwriter and he owns the vanity label Fly Eye Records. Harris signed contracts with Three Six Zero Group (management), EMI (publishing) and Sony BMG (recording) in 2006 after he had been discovered on the social networking website Myspace and his music was released on Sunshine's label Xylophone Jones Recordings previous to his album on Sony BMG, from this moment Calvin Harris has been extremely successfull with the release of high selling singles and hits continuously for the previous 8 years. Harris holds the record for the most top ten hits from one studio album on the UK Singles Chart with nine hits and was the highest paid DJ in 2013 and 2014, which shows how successfull he is

Below is a table showing Calvin Harris' studio album releases and we can see he is hugely successful, which is another reason why our group chose to use him as our artist.

Studio albums

Title	Album details	Peak chart positions										Sales	Certifications
		UK	AUS	BEL (WA)	CAN	FRA	GER	IRE	NL	NZ	US
I Created Disco	Released: 15 June 2007 Label: Fly Eye, Columbia Formats: CD, LP, digital download	8	—	—	—	95	—	34	—	—	—		BPI: Gold
Ready for the Weekend	Released: 14 August 2009 Label: Fly Eye, Columbia Formats: CD, LP, digital download	1	39	74	—	139	—	6	—	—	—		BPI: Gold
18 Months	Released: 26 October 2012 Label: Deconstruction, Fly Eye, Columbia Formats: CD, LP, digital download	1	5	44	8	110	63	2	48	4	19	UK: 650,000	ARIA: Gold IRMA: Gold MC: Gold RMNZ: Gold

Below is a table of all the awards Calvin Harris has been nominated for and awards he won:

Year	Award	Category	Nominated work	Result
2007	BT Digital Music Awards	Best Electronic Artist or DJ	Calvin Harris	Nominated
	Q Awards	Best Breakthrough Artist		Nominated
2008	XFM New Music Award	—	I Created Disco	Nominated
	Shortlist Music Prize	—		Nominated
	Popjustice £20 Music Prize	—	"Dance wiv Me" (with Dizzee Rascal and Chrome)	Nominated
2009	The Music Producers Guild Awards	Best Remixer	Calvin Harris	Won
	BRIT Awards	British Single	"Dance wiv Me" (with Dizzee Rascal and Chrome)	Nominated
	NME Awards	Best Dancefloor Filler		Won
	Ivor Novello Awards	Best Contemporary Song		Nominated
	Popjustice £20 Music Prize	Best Contemporary Song	"I'm Not Alone"	Nominated
2010	BRIT Awards	Best British Male	Calvin Harris	Nominated
2012	MTV Video Music Awards	Video of the Year	"We Found Love" (with Rihanna)	Won
		Best Pop Video		Nominated
		Best Electronic Video	"Feel So Close"	Won
	MTV Europe Music Awards	Best Song	"We Found Love" (with Rihanna)	Nominated
		Best Video		Nominated
		Best Electronic Act	Calvin Harris	Nominated
	MTV Video Music Awards Japan	Best Pop	"We Found Love" (with Rihanna)	Nominated
	American Music Awards	Favorite Electronic Dance Music Artist	Calvin Harris	Nominated
	Teen Choice Awards	Electronic Dance Music Artist		Nominated
	MuchMusic Video Awards	International Video of the Year – Artist	"We Found Love" (with Rihanna)	Nominated
	International Dance Music Awards	Best R&B/Urban Dance Track		Won
		Best Commercial/Pop Dance Track		Won
	NRJ Music Awards	Best Song International		Nominated
	Billboard Music Awards	Top Radio Song		Nominated
	mtvU Woodie Awards	EDM Effect Woodie		Won
2013	Grammy Awards	Best Dance Recording	"Let's Go" (featuring Ne-Yo)	Nominated
		Best Short Form Music Video	"We Found Love" (with Rihanna)	Won
	BRIT Awards	British Male Solo Artist	Calvin Harris	Nominated
	NME Awards	Dancefloor Anthem	"Sweet Nothing" (featuring Florence Welch)	Won
	ASCAP Pop Music Awards	Most Performed Song	"We Found Love" (with Rihanna)	Won
			"Let's Go" (featuring Ne-Yo)	Won
			"Where Have You Been"	Won
			"Feel So Close"	Won
	MTV Video Music Awards Japan	Best Collaboration	"Sweet Nothing" (featuring Florence Welch)	Nominated
	International Dance Music Awards	Best Commercial/Pop Dance Track		Won
		Best Progressive Track		Nominated
		Best Music Video		Nominated
		Best Remixer	Calvin Harris	Nominated
		Best Artist (Solo)		Nominated
	Teen Choice Awards	Electronic Dance Music Artist		Nominated
	Billboard Music Awards	Top EDM Song	"Sweet Nothing" (featuring Florence Welch)	Nominated
			"Feel So Close"	Nominated
		Top Dance Artist	Calvin Harris	Nominated
		Top EDM Artist		Nominated
	American Music Awards	Favorite Electronic Dance Music Artist		Nominated
	Scottish Album of the Year	Album of the Year	18 Months	Nominated
	Ivor Novello Awards	Songwriter of the Year	Calvin Harris	Won
	MTV Video Music Awards	Best Collaboration	"I Need Your Love" (featuring Ellie Goulding)	Nominated
		Best Song of the Summer		Nominated
	MTV Europe Music Awards	Best Electronic Act	Calvin Harris	Nominated
		Best UK & Ireland Act		Nominated
2014	Grammy Awards	Best Dance Recording	"Sweet Nothing" (featuring Florence Welch)	Nominated
		Best Dance/Electronica Album	18 Months	Nominated
	BRIT Awards	British Single of the Year	"I Need Your Love" (featuring Ellie Goulding)	Nominated
		British Video		Nominated
	iHeartRadio Music Awards	EDM Song of the Year	"Sweet Nothing" (featuring Florence Welch)	Nominated
	Billboard Music Awards	Top Dance/Electronic Artist	Calvin Harris	Nominated
	Teen Choice Awards	Electronic Dance Music Artist		Won
		EDM Song	"Summer"	Nominated
		Summer Song		Nominated
	MTV Video Music Awards	Best Dance Video		Nominated
	MTV Europe Music Awards	Best Electronic Act	Calvin Harris	Pending
		Best UK & Ireland Act		Pending

As part of my research into my chosen artist i analysed two of Calvin Harris' music videos.The first music video is 'Blame' by Calvin Harris Feat John Newman, my main reason for getting inspiration from this music video was because I am using this song for my own music video so I wanted to see what shots and editing they used for the pace of song, this research was vital as I will use the fast editing used in this music video to match the fast tempo of the song. However the music video is not all fast editing as parts of the song, which are slow paced are matched with slow editing, which I will take on board and add to my own music video. This fast editing is conventional for electronic/dance music as always the video matches the fast pace of the song, this is to create euphoria for the audience and make them want to dance. Bright flashing lights and smoke are also used in this video, which are also conventional to the electronic/dance music genre this helps create a party scene and adds to the effect of fast editing, this also makes the video look more appealing to the audience. I found these two conventions are commonly found in this type of music genre so I will use this inspiration and include these conventions into my own music video to make it appealing to my audience.

In this video their are various wide shots showing people partying this is found in many videos from this music genre and can help create a party atmosphere this song is trying to create.The artist representation in this music video shows them to have a party lifestyle and with loads of girls dancing sexually this gives the audience an image that Calvin Harris lifestyle is full of girls and partying and even though throughout the video we can not see Calvin Harris he makes a cameo appearance in the video in a shot showing him with all girls, this is to further produce an image of this is what Calvin Harris' lifestyle is like. Through Mise-en-scene we can see the girls around Calvin Harris and throughout the music video are wearing hardly anything and look very sexual this is also commonly found in dance music videos with girls dancing around sexually, the location is set in a club and this is to promote Calvin Harris' party lifestyle. The target audience for this video is 16-30 as the contents is full of partying and this is what this age range is interseted in. The style of the music video is narrative and performance with the narrative showing a man and girl arguing but the performance being people dancing in a club. Goodwin's theory can clearly be seen in this music video The first part of Goodwins theory that is covered in the music video is that it demonstrates genre characteristics, this is evident in the music video when we see dance scenes in clubs and flashing lights as these are typical characteristics of dance music videos.. A relationship between visuals and lyrics is the second point of Goodwins theory that is covered, this can be seen when he says 'Guilt im burning inside im hurting' and we can see John Newman sitting on the edge of the bed with his head in his hands looking stressed and sad. The fourth point that Goodwin expects to be covered within a music video, the demand of label will makes the artists label, this is shown when we constantly see close up shots of calvin harris, this is to make the music video more entertaining for the fans.

My second video I analysed for my research into Calvin Harris was 'Summer'  The target audience for this video is 16-30 as the contents is full of cars,partying and girls and this is what this age range is interseted in. The style of the music video is narrative with car racing occuring in the music. Goodwin's theory can clearly be seen in this music video The first part of Goodwins theory that is covered in the music video is that it demonstrates genre characteristics, this is evident in the music video when we see girls dressed sexually and fast racee cars. A relationship between visuals and lyrics is the second point of Goodwins theory that is covered, this can be seen when hes sing about 'Last Summer' and the video is set at summer time with all fun things such as car racing and partying happening. The fourth point that Goodwin expects to be covered within a music video, the demand of label will makes the artists label, this is shown when we constantly shots of calvin harris this is to make the music video more entertaining for the fans in this music video it is all about Calvin Harris as he appears throughout the video, this helps create a stronger relationship between the artist and fans. The artist is represented in having a party and reckless life style with him being seen with underdresseed woen and driving fast cars, which most of his target audience want to be like. The Mise-en-scene used helps create the image for Calvin Harris, by using racing cars it shows fans Calvin Harris is reckless and rich to afford these cars, the location of in a mansion also helps show he is rich. The clothing the girls are wearing is minimum with the dressed very provactively, this is to promote Calvin Harris and shows his lifestyle to be full of girls.

Overrall my research into my music artist has helped me with planning my own music video as it has shown me how artists are represented through a music video and what kind of image they want their fans to see. I have found that Calvin Harris often uses narrative and includes part of performance in his music video, which my group are going to use the same style as well. We do not have a budget like these music videos have to go and film in a mansion and get fast girls