Individual Digipak- Miss Miller

Digipaks typically consist of a gatefold (book style) paperboard or cardboard outer binding, with one or more plastic trays for the cd. Digipak style packaging is often used for cd singles or special editions of cd albums. Digipak style cases grew in popularity among record labels and recording artists in the early 2000's. Digipaks are a lot better than CD'S for fans as Digipak's contain higher quality images and meaning in them, these also include a personal message from the artist to the fans this makes the audience feel closer to the artist as it gives a more personal feel. The Digipak has 6 sides this means there is more opportunity for visible pictures, information and promotions than there is on a CD. This helps the artist to attract fans to buy this productas the Digipak is more than just a disc with songs on it, it is actually more meaningful to the fans.

The digipak is conventional to the genre as it has the background of the party scenes on the front cover. The audience will clearly be able to see that the front cover will be able to represent the party scene and they will be able to relate to this background as it was taken from a scene in the music video. Colours are a major element for my digipak as it will attract a wider target audience. The main objective of using lively colours is to catch the eye of potential buyers and ultimately conform to the genre of dance music. The use of bright colours is evident on my digipak on all of the pages. It highlights the the audience that the artist is confident which suggests his music is original and appealing. The use of bright colours are also used to represent the use of coloured tints and lighting stereo-typically used within a dance location such as a club or a rave. This can obviously be seen on the front cover where the use of blue has the effect of a strobe light. Bright colours are also used as a way to lift the emotions of the buyers, colourful images automatically put the buyers and target audience in a good mood. Exciting colours also reflect the emotions that are created by the music, the dance music genre excites the target audience who are into the feel good factor and remaining excited when listening to the songs, the use of colour just highlights to the target audience what style of music will be on the album.  Colours are also passionate a fresh, which would appeal to the audience as it indicates the music is original and new. The fact that the colour black is used is primarily for effect and to make the colours stand out brighter.