Modern music videos are mainly made and used as a marketing advice with the aim of promoting the artist and music recordings. Music videos gained popularity in the 1980s, when MTV (Music Television), and later VH1 (Video Hits One) showed music videos on television to a mass audience. Music videos are mainly split into three different categories: performance, narrative and concept
There is now a huge emphasis on music videos with artists seeing it as a huge part of interacting with fans and potraying an image to fans through the music videos; and they now have huge budgets to achieve this with below showing the average budgets of a music a video and the highest budgeted music video:
- Average budget of a music video - $200,000-$500,000
- Highest budgeted music video - Michael and Janet Jackson - Scream ($7,000,000)
There are many ways that music video consumed now due to new technology these include on phones, laptops, Youtube (Vevo), Television (Music Channels), Ipod (Itunes), Social networking sites, Eg; Facebook, Twitter and Phones (Apps) this was drastically different many years ago where watching music videos was not as easy as now a days. Music videos were previously viewed only on TV on programmes like Top Of The Pops. Technology has had a huge baring on how music videos are now consumed, as with more advanced technology more fans can easily watch a new music video from one of their favourite artists in a couple of clicks, this has led to a greater audience for music videos with some gaining millions of views on YouTube.
New technologies and television shows have made a major impact on the relevance and importance of music. MTV launched on August 1st 1981, this brought music videos into everyones home and led to the rise of music videos popularity, for many years MTV was known for showing music videos but in recent years the ever-rising popularity of Youtube and i-pods led to MTV abandon showing music videos for reality shows. Youtube Launched on Feburary 14th 2005 and has grown as the number one place to watch music videos as fans can access YouTube on their phones and laptops in a couple of clicks, this has led to an increase in the viewing of music videos more frequently. Music videos have been so popular on Youtube that the highest viewed music video is by PSY-Gangnam Style which has been viewed 2,033,698,539 times followed by the second highest viewed msuic video by Justin Bieber - Baby ft. Ludacris which has been viewed 1,057,509,075 times.
You have made a start in considering the ways in which music videos have changed and developed over the years, but you have only focused on the role of MTV and youtube. The points that you have made demonstrate some understanding, but you need to explore the role of the audience in more detail to demonstrate further knowledge and understanding.
ReplyDeleteAim to include still images for the points that you have included, which will demonstrate your understanding further.